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With new 50 Cent Blackjack game, Waltham-based GSN Digital increases emphasis on Facebook games

Mar 21, 2012 10:55 AM

By Scott Kirsner, Globe Columnist

When you think about teams creating Facebook games in Boston, the first place that comes to mind is the Harvard Square office of Zynga, the publicly-traded games studio.

But out along Route 128, there's another group hard at work on Facebook games: the Waltham office of GSN Digital, the game development arm of TV's Game Show Network. The 105-person office divides its time between developing web-based games for GSN.com, mobile games, and Facebook games ''but lately, there has been a growing emphasis on the latter, according to Peter Blacklow, who runs the operation. (That's Blacklow at right, sporting a pair of the championship rings he has won playing fantasy sports.)

GSN Digital has just launched "50 Cent's Blackjack" on Facebook, a collaboration with the rap star. It has a 25-person social games studio in San Francisco, and last year hired two social games entrepreneurs in Washington, D.C., who'd formerly been working on a Bain Capital Ventures backed start-up called Join the Company. (Blacklow said he simply hired the founders, though Bain's website describes it as an acquisition.)



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