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Angry Birds debit cards to be issued in Russia

May 29, 2012 02:59 PM

The Associated Press


A credit card issued by Russia's Promsvyazbank shows Angry Birds characters, in Moscow, Tuesday, May 29, 2012. Russia’s Promsvyazbank has become the first lender to offer their clients credit cards branded with Angry Birds characters. The sign in the top says Promsvyazbank. (AP Photo/Promsvyazbank, HOEP)

By NATALIYA VASILYEVA AP Business Writer

MOSCOW (AP) — Russian fans of the videogame Angry Birds will soon be able to get special debit cards — or ‘‘Angry Cards’’ — giving them discounts on the game’s products.

Moscow-based Promsvyazbank said Tuesday it will start issuing the new MasterCards on June 4. They will be printed with images of the various characters and will give users a 10 percent discount on all Angry Birds-branded products.

Besides debit cards, the bank will also issue Angry Bird cash cards, which users top up with money. The bank will pay a 4 percent annual interest rate on the card’s balance.

The maker of Angry Birds, Rovio Entertainment, has already launched toys and baby clothes lines featuring Angry Birds characters. But the Russian debit card is going to be the first Angry Birds branded financial product. The videogame has been downloaded more than 10 million times in Russia.

Ivan Pyatkov, director for retail sales and technology at Promsvyazbank, told the Associated Press that the bank is planning an initial printing of 50,000 cards but hopes to issue twice as much by the end of the year.

The bank expects the card to help attract urbanites between 25 and 35 years of age with a monthly income of at least $1,000.



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