Top news | Sports | Local news
Innovation Economy
Two remaining employees of Play140 picked up by Oomba, new 'digital objects' startup from Atari's founder

Apr 24, 2012 09:29 PM
Oomba is a Digital Object Trading' platform that communicates with the virtual goods databases of online and mobile games through a secure, robust protocol. Working with the voluntary cooperation of game publishers, transactions can be initiated, escrowed and recorded by Oomba with complete accountability to the buyers and sellers.

(Broderick says Oomba has raised money from angels and a venture capital firm, but hasn't yet disclosed the details.)

Play140's blog post says they'll keep The Acronym Game going, but this seems like an acqhire. Broderick boasts in the blog post that "Play140 has deep experience in the markets that Oomba is going after," but this seems to refer not to developing games for Twitter, but to the prior company that Broderick and Johnson started together, Genetic Anomalies, which was an early mover in the online collectibles space.

Broderick ran the TechStars Boston accelerator program for its first two years, before leaving in 2010 to focus on Play140. Play140 had raised about $500,000 from Vermont angel investor Ty Danco, as well as Ojas Venture Partners of India and SOS Ventures of China.



More Innovation Economy news  »
CoUrbanize wants to bring the conversation about urban planning and real estate development online
HubSpot signs lease to keep growing in East Cambridge
Alternative medicine directory Jill's List acquired by California-based Mindbody
Dropping in on Julia Austin, VP of innovation at VMware's Kendall Square office
Law firm Foley Hoag plans to close Emerging Enterprise Center in Waltham
insights INSIGHTS ON LOCAL BUSINESSES »
Text size A A A