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TomTom survey finds 61% of people are planning a summer getaway, up from 56% last year

Jun 22, 2012 10:26 AM

By Chris Reidy Globe Staff

A new survey from TomTom NV finds that 61 percent of people are planning a vacation getaway this summer, up from 56 percent last year.

“The road trip is alive and well with American travelers – 70 percent of people are planning to travel to their destination by car,” said TomTom, a provider of in-car location and navigation products. The company has major offices in Amsterdam and Concord.

While travel is projected to be up, staying within a vacation budget is a priority for most travelers. TomTom’s survey found that 59 percent of people will spend less than $1,200 in total on their vacations, the company said in a press release.

But if money were no object, many folks would choose to hunker down in a tropical paradise, TomTom said. As part of a promotion, the company is asking adventurous travelers to sign up for its Map Paradise Project. TomTom will then select five families or groups of friends to spend two weeks on a tropical island and earn $15,000 for mapping it. The plan is to help create five new navigable maps for Fiji, St. Lucia, Mauritius, Cape Verde, and the Seychelles.

Chris Reidy can be reached at reidy@globe.com.



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