Photo of the talking billboard at Copley Place. Photo courtesy of Mullen

By Chris Reidy Globe Staff

JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall?

The “Get Away With It” game is scheduled to go live on Monday and continue through the work week, five time a day for five days. Each game is expected to last about 15 minutes.

The goal of the marketing campaign is to build brand awareness for JetBlue Getaways, the airline’s vacation package offering, said Boston ad agency Mullen, which has handled JetBlue’s advertising since 2010. (Recent JetBlue ad campaigns have targeted a mix of business and leisure travelers.)

The “Get Away With It” campaign not only focuses on leisure travelers, but on Boston and New York as well. Boston and New York are two of JetBlue’s more popular markets.

For much of June, JetBlue has been using social media, billboards, and online efforts to recruit potential candidates to be contestants on its online game show. To qualify, a contestant needs to have access to a webcam and an account with Skype, the voice-over-Internet-protocol service that enables a user to communicate by voice, video, and instant messaging over the Internet.

The game show questions are related to general travel subject matter and tied to destinations that JetBlue Getaways provides travel packages to. Winners get travel packages to such popular vacation destinations as Las Vegas and the Caribbean.