That the Bakers’ Best kitchen staff is madly preparing for a large Oscars party that night matters little. The bloggers are a crafty PR move for the company, which shuttered its Newton Highlands cafe in December after 28 years to focus on catering. “Bakers’ Best had one of the best brunches in the city for a long time. I wanted them to get the sense that we have the capabilities to do anything,’’ says Baker, showing off his chilled meat slicing room to the eager group. “We took care of a generation of families, of bar mitzvahs and christenings. Now they have grown up and married so we need to reach out to the next generation.’’

To that end, his chefs have created an elaborate spread of mini quiches, beet ravioli, and challah French toast. As if on cue the twitterverse lights up. “I have died and gone to foodie heaven!’’ Beth Quitadamo tweets to her 480 followers.

Across the room Taryn Collins chimes in: “Tiny bites, all incredible. #BakersBrunch.’’

These active food bloggers, tweeters, and Yelpers are gaining more clout with each passing brunch, from the Bristol Lounge at the Four Seasons Hotel to Lord Hobo in Cambridge. Here’s how welcome they are in area restaurants: “Right now we are booked all the way into May,’’ says founder Renee Hirschberg, of Waltham.

Like a smartly crafted tweet, Boston Brunchers, a food club straddling cyberspace and real life, gained steam quickly. “When 25 people showed up one Sunday at the East Coast Grill, I thought, I could have something here,’’ says Hirschberg, a Tampa transplant who wanted to meet and eat over brunch because it’s her favorite meal.